I am a media professional and multilingual content creator with over 16 years of experience in television, news media, and digital storytelling. I built my career in Morocco’s national media landscape, producing high impact content for both broadcast and digital platforms.
I have created more than 1,000 audiovisual stories in Arabic, English, and French, covering the full production cycle from research and scriptwriting to reporting and video editing. My work combines editorial accuracy with engaging storytelling for diverse audiences.
I have also held leadership roles in fast paced newsrooms, including contributing to the launch of M24 as Editor in Chief, where I helped manage editorial workflows and live operations.
Now based in Canada, I am currently further developing my expertise in Advertising and Marketing Communications, with a focus on digital strategy, branding, and audience engagement.
I bring a strong international perspective and a passion for creating content that informs, connects, and delivers impact across platforms.